Wednesday, May 6, 2009

Sue Scheff: More Parents Are Talking with Their Teens About Cough Medicine Abuse


Washington, D.C. (May 4, 2009) — The Consumer Healthcare Products Association (CHPA) applauds the latest nationwide survey results showing that more parents than ever are addressing over-the-counter (OTC) cough medicine abuse with their teens.


The Partnership/Metlife Parents Attitude Tracking Study (PATS) indicates that 65 percent of parents are talking to their teen about the dangers of using OTC cough and cold medicine to get high, up from 55 percent in 2007. PATS-Parents 2008 is a nationally projectable survey of 1,004 parents of children in grades 4-12 and was conducted by the Partnership with major funding from MetLife Foundation.


“We know that parents play a critical role in keeping their kids drug-free,” said Linda A. Suydam, president of CHPA. “It is great news that more and more parents are exercising that power and talking to their kids about cough medicine abuse just as they would about any substance abuse behavior.”


The latest PATS-Parents results show an 18 percent increase in parent-teen conversations about cough medicine abuse. This was the single highest increase in all categories examined in the survey.


“The data are encouraging, since we know that kids who learn a lot from their parents about the risks of drugs are up to 50 percent less likely to ever use drugs,” said Steve Pasierb, president of the Partnership for a Drug-Free America. Nationwide statistics from the National Institutes of Health’s Monitoring the Future study show a slight overall decline in teen cough medicine abuse. ”That is one of the reasons the Partnership is so committed to helping parents have these important conversations with their teens.”


CHPA works with the Partnership and other interested organizations on a number of initiatives targeting teen cough medicine abuse. All of the association’s efforts can be found on http://www.stopmedicineabuse.org/. The site provides additional information on talking to teens about substance abuse issues, free pamphlets for parents in both English and Spanish, easy access to downloadable materials for community leaders, the initiative’s recently launched Facebook fan page, a new widget containing automatically updated information, the award-winning Five Moms Campaign, and much more.


“Our member companies are steadfast in their commitment to prevent teen cough medicine abuse. But we know that our work is far from over. With the help of such partners as the Partnership for a Drug-Free America, the Community Anti-Drug Coalitions of America, and D.A.R.E. America, we will continue our efforts to make sure all parents are aware of this substance abuse behavior and most importantly, talking with their children about it,“ remarked Suydam.


About PATS-Parents 2008The Partnership/MetLife PATS study is an in-home, anonymous survey conducted for the Partnership and MetLife by deKadt Marketing and Research with a margin of error of +/- 3 percent. For more information and the full PATS Parents report visit http://www.drugfree.org/.


Contacts: Mimi Pappas and Virginia Cox202.429.9260